The cartoon Dilbert uses the word, “Confusopoly” to describe something that is deliberately overly confusing, to prevent people from understanding and being informed.
Rather than being short, simple, and clear, it is long, complicated, with lots of connections that make little sense. This leads to people no longer asking questions or trying to understand.
This happens in many organisations and teams. Rather than discussing their why, and clarifying it until it is short, simple, and clear, they launch into a heap of tasks and activity. They generate long lists of values and statements and hope that this will answer the question of why. But then questions start to rise up, like, “why are we doing this?” and “do I want to be involved in this?”
The best why statements are short, simple, and clear. They help the leader and everyone around them know exactly why they do something, and why they don’t do other things. It is usually just one thing. A short sentence. It has one specific noun and one powerful verb in it. And, it is about you.
“Challenge the status quo.”
“Help our friends personally meet Jesus.”
“A place for broken people to heal.”
“A safe place to explore life.”
Short, simple, and clear.
Push until you get there. Simply knowing and sharing the WHY will help you know HOW, and ultimately lead you to WHAT.
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